On what felt like the coldest day of the year in JHB, our three winners who braved the ice were given an equal opportunity to clean a car spotless. The person with the cleanest car won it. Cindy Hadlowe was our overall winner.

We had three one minute long live crossings with 5FM on the day - done by Sureshni Govender. While the 5FM DJ punted the competition driving people to the Cresta Shopping Mall venue, Sureshni monitored and fed back the progress of the cleaned cars via the live crossing.

Gareth Cliff was our MC. He hyped up the crowd with and got them involved with gargle-a-tune competitions - contestants who volunteered had to gargle to the tune of Christina Aguilera's rendition of Car Wash for the chance to win Cresta shopping vouchers and Listerine.

The competition was three tiered:

Radio Winner:
Contestants had to guess where the money was hidden in the car with the chance to win cash and go through to the Friday draw.
Our radio winner is Themba Buthelezi from Soweto.

Online Winner:
We ran an online game where consumers had to blast the car clean to stand a chance to win it. There were also banners on various sites with click-through to the Listerine website where the game was hosted.
The game winner is Letitia Hayes from Cape Town.

Sms Winner:
Consumers sms'd their barcode to a number communicated on our point of sale as well as radio ads.
Our sms winner is Cindy Hadlowe from Johannesburg.

With all three competitions the winner was selected randomly from all entries.
Winners were incentivised for having a Listerine barcode handy, they could either increase their chances or win extra cash.