Chronic gingivitis affects over 90% of the world’s adult population to some degree.1
But, by boldly going beyond the reach of brushing and interdental cleaning, LISTERINE® aims to reduce gingivitis to provide cleaner mouths and healthier gums for every patient, at every site. What inspired such a bold goal?
BOLD PATIENT INSIGHTS.*
By surveying over 4000 patients globally, the Study of Bold Oral Health2 uncovered that many patients want to improve their daily oral care routine and are interested in learning how to do so. These bold insights demonstrate their partnership in achieving the shared goal of better oral care: