Brand Heritage

The Listerine story

The Listerine Story

1879– The original formula for LISTERINE® is discovered by Dr Lawrence as an effective antiseptic for use in surgical procedures.

1881– Dr Lawrence transferred ownership of the Listerine formula to Jordan Lambert, who established the Lambert Pharmaceutical Co. to manufacture and market LISTERINE®.

1895– LISTERINE® was marketed to dentists after studies showed that it was also good for killing germs found in the mouth.

1914– LISTERINE® became the first prescription product in the US to also be sold over the counter, as a product to kill oral germs.

1920s- LISTERINE® coins the term ‘halitosis’ to describe bad breath and sales take off.

2006– A powerful new message is added to LISTERINE® packaging, stating that Listerine reduces plaque by up to 56% more than brushing alone.

2007– 2011– LISTERINE® Total Care products win four Oral Care Product of the Year awards in just five years.

2012– LISTERINE® first adult alcohol-free mouthwash wins the brand’s fifth Oral Care Product of the Year award.



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